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Myth: Innovators should only work by feeling, as almost everything is unknown

The Truth: Both spontaneity and planning are important because almost everything is unknown

There is a general belief that when it comes to innovation, spontaneity often suppresses structure.

Since innovation is inherently something that it associates with risk taking - a departure from the status quo - most innovators leave planning and strategy in search of the "next big thing " ignore.

But, does spontaneity work well when it comes to developing a successful business innovation?

Well, innovation in a company is a process through which a wide range of customer benefits is created in a market, which then gives the company a sustainable advantage over their competitors. For a company that is just getting started, it might be tempting to simply "improvise" when it comes to devising an innovation strategy. In the larger context, however, it rarely leads to successful implementation.

Spontaneity can hardly be considered a good thing when it comes to venturing into uncharted territory.

There can be unpredictable risks that can hinder the business plan and often result in the business plan being suspended before it could be executed.

For example, integrating AI into time-consuming tasks has had a game-changing impact on most businesses. However, since the application area of AI is still very sketchy, innovators are taking planned and measured steps in implementing AI in order not to pave the way for the replacement of human workplaces by machines.

It is therefore the responsibility of innovators to prioritize planning over spontaneity. While the suggestion that innovation should be strategically planned may seem like a paradox, it is critical for any idea that it has a structure that is properly grasped and used for optimal benefit.