Myth: You should spend more time brainstorming
The truth: time should be split proportionally between idea and execution
"Innovation without execution is just an idea. ”
To complete this adage, an idea may be the beginning of any business idea, but on the whole it is insignificant if not carried out correctly.
Lexically, ideation can be defined as a process by which ideas are created, developed and communicated. Ideally, every business maneuver should have clearly defined idea generation and execution phases. A discrepancy between the time allotted for these two phases and a poorly executed transition can even lead to the collapse of the entire regime of business innovation.
Now that it is established that both the idea and the execution have the same meaning for every project, the following, more urgent question arises: "How should the time be divided between the two phases? - Especially with binding time-to-market conditions.
Considering an example can help tackle this puzzle more effectively -
When Apple decided to upgrade its existing MP3 players and bring its iPods to market, the company set out to revamp an existing product and incorporate features to improve its usability.
If Apple Inc. had been pressed for 12 months to launch its iPod, it would not have been feasible for the company to spend 8 months designing its functionality and leaving 4 months for design, manufacture, marketing and subsequent market launch.
However, if the decision makers set a timeline by analyzing the difficulty of the task at each step, the whole process would be much more functional.
While there is no fixed answer to the above question, the distribution of time between brainstorming and execution, as well as the intermediate steps of validating an idea and planning its execution, require careful analysis by decision-makers.